Property finance can be complex, whether you’re buying your first home, investing in property, or releasing equity. At Ward Goodman, we provide clear, independent advice to help you secure suitable and cost-effective finance for your property goals.
Our advisers support a wide range of property finance needs, including buy-to-let mortgages, capital raising, remortgaging, and equity release. Working across the whole market, we identify competitive and flexible options tailored to your circumstances.
We work with clients across the UK, with offices in Ferndown and Shaftesbury, offering face-to-face meetings in Dorset alongside remote consultations nationwide.
Our financial specialists provide tailored property finance advice for individuals, investors and businesses. Whether you are purchasing a new property or looking to release funds from an existing asset, we take the time to understand your circumstances and objectives before recommending the most suitable solution.
From mortgages and refinancing to supporting landlords and first-time buyers, we help you access competitive products that fit your needs. We also advise on equity release options for homeowners wishing to unlock value from their property in a tax-efficient way. With access to a wide range of lenders, we provide clear, market-wide guidance to help you secure the right terms with confidence.
Helping landlords and investors secure financing for rental properties, ensuring the best mortgage rates and terms for long-term profitability.
Reviewing existing mortgage deals to secure better interest rates, reduce monthly repayments, or raise additional capital.
Guidance on accessing capital from your home through lifetime mortgages or home reversion plans while maintaining financial stability.
Helping first-time buyers navigate the mortgage process, ensuring access to competitive rates and government-backed schemes where applicable.






Ward Goodman’s excellence in accounting services is validated by notable awards and accreditations within the UK financial industry.
Ward Goodman was honoured with the prestigious Accounting Excellence Award,
We are accredited by the Association of Chartered Certified Accountants (ACCA)
Ward Goodman proudly holds membership with the Institute of Chartered Accountants
As a distinguished Partner, we utilise cutting-edge technology
Join Ward Goodman and experience the benefits of our pioneering approach in financial planning, wealth management, accounting, and tax advisory.
Ward Goodman has a simple but effective onboarding process making this hassle free for you. At Ward Goodman we can deal with any existing advisers to help with a smooth transition
Reach out through referrals, introducers, or our website.
We offer a no-cost, no-obligation meeting at one of our offices.
Provide necessary details, receive a quote, and initiate services upon acceptance.
If you would like to discuss your accounting requirements further, please book a meeting with an experienced member of our team. Simply let us know when’s best for you and we will get in touch to arrange a suitable time.
The best mortgage depends on your financial situation and deposit size. We help first-time buyers explore the most competitive mortgage options, including fixed-rate, variable, and government-backed schemes.
In the UK, most lenders offer around 4 to 4.5 times your annual income. Some may offer more or less depending on your financial circumstances. Higher earners may access 5 or even 6 times their salary, though this is less common.
Buy-to-let mortgages are for landlords investing in rental properties. They often require a larger deposit and have different lending criteria. We help find competitive rates and terms.
Equity release can unlock funds from your home while you continue living in it. It can provide flexibility in later life, but professional advice is essential to understand the risks.
You might re-mortgage to secure a lower interest rate, reduce monthly payments, or release equity. We assess whether switching is financially worthwhile.
Capital can be raised through re-mortgaging, secured loans, or property-backed lending. We provide tailored advice to match your financial goals.
A fixed-rate mortgage keeps your interest rate the same for a set period, while a variable rate can change with market conditions, potentially affecting your repayments.
Yes – lenders assess self-employed applicants using recent tax returns and business accounts. Specialist lenders may offer more flexible criteria.
Loan-to-value (LTV) is the percentage of your property’s value you are borrowing. Lower LTVs usually secure better interest rates.
Most mortgages allow overpayments, but some have early repayment charges. We can help review your mortgage terms.
A bridging loan is a short-term finance option to cover the gap between buying a new property and selling your current one. They typically have higher interest rates.
Yes – we provide impartial equity release advice, including lifetime mortgages and home reversion plans. We assess whether equity release is suitable for your circumstances, outline the costs and risks, and help you understand alternative options before making any decisions.
Equity release should always be considered as part of your full financial picture. We assess your immediate needs, long-term goals, retirement income, benefits, and estate planning to understand whether equity release is the best option – or if other solutions may be more suitable.
Absolutely. We help property businesses understand cash flow, tax efficiency, financing options, and growth strategy. Whether you’re scaling rentals, developing property, or restructuring, we provide practical guidance to move your business forward.
It depends on your income, tax position, long-term plans, and how the property will be used. Company ownership can offer tax advantages, but personal ownership may be simpler. We compare both routes and help you choose the most efficient structure.